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The Tackle Box

30 lures, tied for
the job you want.

Every lure is one job play in one trade — and every one renders three ways: Facebook / Instagram ad, Google ad, and a 30-second commercial. Offers shown are examples; the owner types their real numbers when they build.

HVAC — ready to build

Wired first. These six open in the builder.

Emergency Repair

No heat? We come today — 24/7.

Speed first. Tap-to-call front and center, no price shopping when the house is cold.

FB/IG · Google · 30s
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Seasonal Tune-Up

$49 Furnace Tune-Up

Real price in the headline. The retention lure — the visit that books the next job.

FB/IG · Google · 30s
Build this lure

Replacement / Big Install

New system from $99/mo

Financing front and center. Monthly payment beats sticker shock on big installs.

FB/IG · Google · 30s
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Free Inspection / Estimate

Free second opinion

The risk-reducer. A homeowner with a big quote elsewhere is one free visit from switching.

FB/IG · Google · 30s
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Special Offer

$100 off any repair

One bold, concrete discount. Dollar amounts beat percentages — homeowners get it instantly.

FB/IG · Google · 30s
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Trust / Reviews

4.9 stars from your neighbors

Proof first. Your real rating and review count do the selling before the price ever comes up.

FB/IG · Google · 30s
Build this lure

Plumbing — preview

Cards are real. They wire up in the order customers ask for them.

Emergency Repair

Burst pipe? We stop the water fast.

Speed first. Water damage doesn't wait for business hours.

FB/IG · Google · 30s

Seasonal Tune-Up

$79 whole-home plumbing check

Real price in the headline. Small visit, big trust, next job booked.

FB/IG · Google · 30s

Replacement / Big Install

New water heater from $39/mo

Financing front and center. Cold showers end today, payments stay small.

FB/IG · Google · 30s

Free Inspection / Estimate

Free leak inspection

The risk-reducer. A free look finds the job the homeowner didn't know they had.

FB/IG · Google · 30s

Special Offer

$200 off + 0% financing for 12 months

Discount plus financing in one line — the combination that makes big jobs sayable.

FB/IG · Google · 30s

Trust / Reviews

Rated by your neighbors, not by us

Proof first. Real reviews carry the ad before any offer is mentioned.

FB/IG · Google · 30s

Roofing — preview

Cards are real. They wire up in the order customers ask for them.

Emergency Repair

Storm damage? Tarped today.

Speed first. After a storm, the first roofer on the roof wins the job.

FB/IG · Google · 30s

Seasonal Tune-Up

Fall roof check before winter

Seasonal timing. The check that prevents the emergency call in January.

FB/IG · Google · 30s

Replacement / Big Install

New roof from $199/mo

Financing front and center. Monthly payment turns a five-figure job into a yes.

FB/IG · Google · 30s

Free Inspection / Estimate

Free post-storm roof inspection

The classic roof lure. Free look, honest report, insurance help if it's real.

FB/IG · Google · 30s

Special Offer

$500 off a full replacement

One bold, concrete discount. Big number, plain words, no fine print games.

FB/IG · Google · 30s

Trust / Reviews

Roofs your neighbors can point at

Proof first. Local jobs, local faces, real reviews — roofing is a neighborhood business.

FB/IG · Google · 30s

Electrical — preview

Cards are real. They wire up in the order customers ask for them.

Emergency Repair

Power out? Licensed electricians, 24/7.

Speed plus license. In the dark, homeowners pick the credentialed pro who answers.

FB/IG · Google · 30s

Seasonal Tune-Up

$89 home safety inspection

Real price in the headline. Safety is the one electrical message every homeowner opens.

FB/IG · Google · 30s

Replacement / Big Install

Panel upgrade from $79/mo

Financing front and center. The upgrade nobody wants to pay for at once, made monthly.

FB/IG · Google · 30s

Free Inspection / Estimate

Free safety estimate

The risk-reducer. Free eyes on the panel finds the work — and the trust to win it.

FB/IG · Google · 30s

Special Offer

$150 off panel work

One bold, concrete discount. Plain words for a job homeowners usually find confusing.

FB/IG · Google · 30s

Trust / Reviews

Licensed, reviewed, recommended

Proof first. License plus real reviews is the whole argument in electrical.

FB/IG · Google · 30s

Lawn Care — preview

Cards are real. They wire up in the order customers ask for them.

Emergency Repair

Storm cleanup — we clear it today.

Speed first. After a storm, the first crew on the lawn wins the job.

FB/IG · Google · 30s

Seasonal Tune-Up

$149 Fall cleanup

Real price in the headline. The seasonal visit that gets the lawn ready for winter.

FB/IG · Google · 30s

Replacement / Big Install

Lawn makeover from $99/mo

Financing front and center. A full refresh, priced like a subscription.

FB/IG · Google · 30s

Free Inspection / Estimate

Free lawn assessment

The risk-reducer. Free eyes on the lawn find the work — and the trust to win it.

FB/IG · Google · 30s

Special Offer

$50 off your first month

One bold, concrete discount. First-month offers are how lawn routes get built.

FB/IG · Google · 30s

Trust / Reviews

Same crew, same day, same price — every week

Proof first. The top lawn complaint is crews that stop coming — this lure promises the opposite.

FB/IG · Google · 30s